Augmented Reality

Augmented Reality

Atlantic Lottery wanted a unique way to promote their new product, Lotto Max. With Augmented Reality kiosks set up in shop windows throughout the Maritimes, ALC asked: What would you do if you won the Lotto Max? Ad-Dispatch designed 3D animations of extreme sports wear and thought bubbles to super-impose on the bodies of viewers and blend their real world with the virtual, immersing them in a lottery-winning experience with a live video stream.